Digital identity brought into a business culture comes with a wide range of benefits. The room for innovation and productivity increases with this digital transformation. The introduction of this digital identity and access management has made it easier and safer for businesses to improve their user experience while granting them the required access to web and mobile applications.
Azure AD B2C — An Overview
Azure Active Directory (AD) B2C is a customer identity and access management solution where business-to-customer identity as a service is used. The users can use their identities to get access to your web and mobile applications through this customer identity access management (CIAM) solution. IT administrators and developers are the key users of this system.
This cloud-based identity function is very reliable and prompt, as it has the ability to perform millions of user authentications simultaneously.
Key Benefits of Azure AD B2C
You no longer have to worry about integrating with social media accounts if Azure AD B2C is your prime choice. Now you can primarily the development of your application and its functionalities while Azure AD B2C automatically handles the integration of social media accounts. It supports Google accounts, Facebook accounts, and Microsoft accounts.
Moreover, the authentication features provided by Azure AD B2C are very secure. Your identity and credentials are completely safe here. The use of OpenID Connect and OAuth 2.0 protocols here ensures secure access to resources. You can do anything, including login, sign up, profile editing, and password resets without the worry of getting your credentials breached by any unauthorized personnel.
Advanced Identity Features for Account Protection
Azure AD B2C comes with two unique advanced identity features that add another layer of security to your access management operations. Identity Protection is the first feature among the two where possible risky users are identified and notified to you. You can take the necessary actions against these suspicious users.
Conditional Access is the second feature in which the access to the application is granted using pre-defined Conditional Access Policies. For example, you can restrict all the access requests from a certain location. This feature adds to the efficiency of access management. No merely stealing someone’s password won’t be enough to get access to their account if the Conditional Access feature is working behind the scenes. Multi-Factor Authentication (MFA) is a resourceful and highly secure addition to Azure AD B2C to protect the accounts of users.
